New York – Ziff Davis, an online publisher of technology
news and information, announced on Tuesday that it has acquired LogicBuy.com, a
provider of tech-related deals and coupons that counted over 10 million
visitors in 2010.
Financial terms of the deal were not disclosed.
York-based Ziff said the deal will allow it to offer up-to-the-minute deals and
coupons on products that readers are researching on sites like PCMag.com.
Davis also on Tuesday announced the launch of BuyerBase, an ad targeting
platform that analyzes real-time, anonymous data on 40 million readers monthly
across more than 100 of both its own and partner websites.
The company said the
platform focuses on product-specific research and shopping activity, and will
provide an easy opt-out for consumers who do not wish to have ads targeted to