San Francisco – Klout, a provider of “influence
measurement” for social media services, announced on Monday that it has
raised $8.5 million in new venture capital financing, led by Kleiner Perkins
Caufield & Byers’ sFund.
Greycroft Partners, as well as angel investors ff
Asset Management, Paige Craig, Howard Lindzon, Thomas McInerney and Bobby
Yazdani also participated.
San Francisco-based Klout analyzes social network
user data and identifies influential individuals based on the impact of their
opinions, links, recommendations and other online content, and makes this data
available to brands.