Mountain View, Calif. – Google (NASD: GOOG) on Friday announced plans to
crack down on "content farms," or websites that feature low-quality
content that is engineered to rank highly in the company’s search results.
"We have seen a slight uptick of spam in recent months, and while we’ve
already made progress, we have new efforts underway to continue to improve our
search quality," Matt Cutts, a principal engineer at Google, wrote in a
post on the company’s blog.
"In 2010, we launched two major algorithmic
changes focused on low-quality sites. Nonetheless, we hear the feedback from
the web loud and clear: people are asking for even stronger action on content
farms and sites that consist primarily of spammy or low-quality content."
The company said it is evaluating multiple changes to its search engine,
"including one that primarily affects sites that copy others’ content and
sites with low levels of original content."
It also tells CNET it will
promote an extension for its Chrome browser that lets users label certain
websites as spam.