Mountain View, Calif. – Google (NASD: GOOG) is set to acquire fflick, a
service that utilizes Twitter to power a movie recommendation engine, for
around $10 million, TechCrunch reported.
Founded last year by four former Digg
employees, fflick lets users view streams of movie-related tweets from their
contacts, organized by positive and negative sentiments.
TechCrunch notes that
fflick said at its inception that it would eventually expand its sentiment
technology to verticals other than movies.