New York – Looking to boost its female audience, AOL (NYSE: AOL) said on
Wednesday it has signed a digital content partnership with model and fashion
designer Heidi Klum. Under the deal, Klum and Full Picture Entertainment, the
producers of "Project Runway," will create video content, articles,
blogs and instructional photo galleries for AOL.com. The content will focus on
fashion, beauty, parenting, arts and crafts, relationships and lifestyle. The
latest news follows AOL’s recent acquisitions of TechCrunch, Thing Labs and
5min Media, as well as an original content partnership with Endemol.
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