Palo Alto, Calif. – IntoNow on Monday introduced its
SoundPrint technology, a "Shazam for TV" that can identify live TV
programs by analyzing audio samples. The company said it has indexed more
than 140 million minutes of broadcast TV so far, and is currently monitoring more
than 130 channels in real-time. Available for the Apple iPhone and iPad,
IntoNow said its SoundPrint application can be used to share TV viewing on
social media, and to help power recommendations and commerce.