New York – AOL (NYSE: AOL) has sold its Surphace content recommendation
engine to Outbrain, a provider of similar services, for an undisclosed sum, All
Things D reports.
The company acquired Surphace — formerly known as Sphere — for
a reported $25 million in 2008.
Founded in 2006, New York-based Outbrain offers
a service that recommends related pieces of content; the company has raised $18
million in financing to date.
"In keeping with the AOL strategy, any place
where we are not a leader in the category or profitable, we are going to look
at partnerships or other alternatives. This is one of those businesses. We are
pleased we found a great home for the Surphace technology and its
employees," AOL venture and local head Jon Brod told All Things D.
(All Things D)