Reston, Va. – In January, 83.5% of the U.S. Internet
audience, or 171 million Americans, watched online video, according to a report
from market research firm comScore.
A total of nearly 4.9 billion video viewing
sessions were recorded last month; the duration of the average video was 5
minutes.
Google sites, driven by YouTube, were the top providers in January
with 144.1 million unique viewers, followed by Vevo (51 million); Yahoo sites
(48.7 million); Viacom Digital (48.1 million); and AOL (44.5 million).
The
report also shows that Americans watched more than 4.3 billion video ads in
January.
Hulu generated the greatest number of video ad impressions (1.1
billion), followed by ad network Tremor Media (503.7 million), Adap.tv (432
million) and Microsoft sites (415 million).
Video ads reached 45% of the total
U.S. population an average of 32 times during the month.
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