Atlanta – Vitrue, a provider of social media management
software for brands and agencies, announced on Thursday the closing of a $17
million, third round of funding, led by Scale Venture Partners and Advent
Venture Partners.

Previous backers investors General Catalyst Partners, Comcast
Interactive and Dace Ventures also participated.

Atlanta-based Vitrue said its
platform is being used to manage 2,000 pages, which count a collective 454
million fans.

The company will use the funds to open offices in seven U.S. and
three international markets; seek product integration partners; and hire
between 100 and 150 new employees.


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