Atlanta – Vitrue, a provider of social media management
software for brands and agencies, announced on Thursday the closing of a $17
million, third round of funding, led by Scale Venture Partners and Advent
Previous backers investors General Catalyst Partners, Comcast
Interactive and Dace Ventures also participated.
Atlanta-based Vitrue said its
platform is being used to manage 2,000 pages, which count a collective 454
The company will use the funds to open offices in seven U.S. and
three international markets; seek product integration partners; and hire
between 100 and 150 new employees.