Seattle – (NASD: AMZN) on Tuesday announced the launch of its
own "instant streaming" service to rival Netflix’s (NASD: NFLX), which will
initially offer more than 5,000 movies and TV shows to subscribers of its
Amazon Prime free expedited shipping service. The company said a subscription
to Amazon Prime — which also provides free two-day shipping on all orders —
will continue to cost $79 per year.

"Adding unlimited instant access to
thousands of movies and TV shows at no additional cost is a great way to give
members even more value for their $79 annual Amazon Prime membership," said
Robbie Schwietzer, vice president of Amazon Prime.

The service will be
available on all connected TVs, disc players and set-tops that also support
Amazon Instant Video, another Amazon service that offers 90,000 movies and TV
episodes for purchase or rental.



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