Cupertino, Calif. – Apple (NASD: AAPL) has halved the minimum commitment
for advertisers looking to run campaigns on its iAd platform, from the $1 million
it charged at launch a year ago to $500,000, All Things D reported.
Some 60 iAd
brand campaigns have been run to date on the Apple-run ad network for its
iPhone and iPad ecosystem.
"Lowering the minimum buy to $500,000 from $1
million will certainly make the platform more appealing," Mark Read, CEO
of ad firm WPP Digital, told All Things D.
"[Apple is] after whatever
portion of the Net advertising budget that it can get by offering access to
this developing mobile demographic, which is a pretty valuable one."
(All Things D)
(DMW previous coverage)