SAN DIEGO, CA – (March 11, 2011)- Eventful, Inc. made three major announcements today: the appointment of influential entertainment lawyer Craig Jacobson to its Board of Directors; the opening of a New York office; and the naming of Matt Spielman as Vice President of Strategic Partnerships. Spielman will also function as General Manager of the Northeast Region cultivating strategic business partnerships with leading brands and entertainment properties.

Jacobson, a founding partner at the law firm of Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush, and Kaller L.L.P., represents motion picture and television talent including Jennifer Aniston, Matthew Fox, and award winning producer Mark Gordon.

Spielman formerly served as a Vice President at MTV Networks’ Client Solutions division where he executed multi-platform campaigns for such companies as Capital One, Hewlett-Packard, Microsoft, and Pepsi.

By working with leading brands and entertainment properties, Eventful reaches over 20 million consumers each month driving commerce through "a unique and targeted blend of digital, social media, and direct marketing". “Demand it!”™, Eventful’s novel social media service, allows consumers to customize content about entertainment and live events.