San Francisco – BoostCTR, the developer of an optimization
service for online advertisers, has raised $1.64 million in seed funding.
Investors included Javelin Venture Partners, Metamorphic Ventures, Founder
Collective, WGI Group and 500 Startups.
Founded in 2009, San Francisco-based
BoostCTR employs a team of copywriters to create copy for online ads, which it
says provides an average 30% increase in click-through rates for its clients.