Redmond, Wash. – Microsoft (NASD: MSFT) plans to discontinue its Zune
media player device due to weak sales, Bloomberg reported, citing a person
familiar with the decision. The company will reportedly continue to sell
existing Zune models, and maintain the Zune brand, which also refers to the
media software and subscription service bundled on mobile devices running its
Windows operating system.
"We have nothing to announce about another Zune
device — but most recently have introduced Zune HD to Canada via the Zune
Originals store and remain committed to supporting our devices in North
America," the company told Bloomberg.
Microsoft introduced the Zune in
2006, positioning it as a competitor to Apple’s (NASD: AAPL) iPod juggernaut.
iteration of the device, the Zune HD, was released in 2009.