San Francisco – U.S. newspaper advertising across both print
and digital totaled $25.8 billion in 2010, marking a 25-year low for the
industry, the Associated Press reported, citing figures from the Newspaper
Association of America.

Print ads generated $22.8 billion in 2010, an 8% drop from the
previous year, while online ad spending grew 11%, to $3 billion.

During the
fourth quarter of 2010, newspaper advertising totaled $7.3 billion, down 5%
from 2009, while online ad spending rose 14% to $878 million.

advertising now accounts for some 12% of total ad revenues at U.S. newspapers,
compared with 4% back in 2005.


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