Washington – The majority of mobile apps may soon bear
ratings designed to warn parents about content potentially inappropriate for
their children, if wireless industry trade association CTIA has its way.

organization is pushing for voluntary ratings on apps by the end of this year.
Part of that plan would be the development of an online system, designed to
automatically rate apps for age-appropriate content based on information
supplied by developers when they submit their apps to stores such as iTunes.

"The mobile app market is growing exponentially and we understand the
challenges that parents may face when determining what content is appropriate
for their children," said Steve Largent, the president and CEO of CTIA.

Largent said rating would help parents "make informed decisions regarding
the apps their children download."


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