Los Angeles – Group messaging platform GroupMe on Monday
announced the launch of Featured Groups, or brand-specific group messaging
clubs. Initial partners for the new feature include Bon Jovi, the Bonnaroo and
Coachella music festivals, MTV’s "Randy Jackson Presents America’s Best
Dance Crew," and Oxygen’s "Bad Girls Club." The groups will let
fans of the brands converse with one another, while the brands may send
messages to group members.