San Mateo, Calif. – Adap.tv, the developer of a video ad
marketplace, said on Tuesday it has closed a $20 million financing round, led
by Bessemer Venture Partners.
Previous backers Gemini Israel Funds, Redpoint
Ventures and Spark Capital also participated in the investment round, proceeds
from which will go to support international growth and additional product
Launched in 2006, San Mateo, Calif.-based Adap.tv counts
4,200 website partners, and reaches over 60 million unique viewers, delivering
more than 1.8 billion video ad views monthly.
*Clarification: Adap.tv was founded in 2006; its Adap.tv Markeplace launched in early 2010.