Baltimore – TidalTV, a online video advertising startup
founded four years ago by Advertising.com co-founder Scott Ferber, said on
Thursday it has raised $30 million in its third round of funding, led by New
Enterprise Associates (NEA).
Previous backers Comcast Interactive Capital and
Valhalla Partners also participated in the round, which the company will use to
expand its technology into new markets, as well as deploy its ad decisioning
tools into new multi-screen applications for advertisers, media agencies and
publishers.
"Our focus on bringing math and science into the branded
advertising space has been well received, and truly illustrates the demand for
more efficiency and effectiveness in brand marketing," said Ferber, who
serves as chairman and CEO.
TidalTV’s platform utilizes complex optimization
mathematics to help brands better manage video ad campaigns and more accurately
reach target demographics.
The Baltimore-based company so far has deployed its
technology for online video, mobile video and addressable television, and is
now working to expand its reach to other video platforms.
Scott Ferber and brother John Ferber
co-founded Advertising.com in 1998, and in 2004 sold it to AOL for $435
million.
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