McLean, Va. – Hoping to bolster traffic to its website, Gannett’s (NYSE: GCI)
USA Today may start paying annual bonuses to writers based on their number of
page views, sports blog The Big Lead reported.

"The goal, obviously, is to
get writers thinking digital," wrote Jason McIntyre, the blog’s editor.

"But once writers start scrutinizing their page view tallies, and realize
slideshows, rumors, and celebrities drive traffic, what will be the

Multiple sources have reported that USA Today held a conference
call on the issue Wednesday night.

Ed Cassidy, USA Today’s vice president of communications
and event marketing, however, told Poynter that the company "has and
continues to consider bonuses based on page views but nothing has been decided
at this time."


Related Links:

(The Big Lead)