New York – U.S. online ad revenues rose 15% to a record $26
billion in 2010, while fourth quarter revenues also saw a 19% increase, to
$7.45 billion, according to a report from the Internet Advertising Bureau (IAB)
and PricewaterhouseCoopers. The most popular ad format in 2010 was search,
which represented 46% of revenue and saw 12% growth from 2009, while
sponsorships grew 88% year-over-year and 142% in the fourth quarter.
ads, including video ads, banners, sponsorships and rich media ads, grew 24% in
2010 to nearly $10 billion.
IAB’s inaugural estimate for U.S. mobile ad revenues
for 2010 was between $550 million and $650 million.
"With a strong rebound
from 2009, the $26 billion spent on Internet advertising points to a continued
focus on digital media ad spend, with dollars catching up to the
eyeballs," said PwC’s David Silverman. "More time spent online,
especially with increases in digital video and social media, has certainly helped
to fuel the continued growth."
"We now have had five consecutive
quarters of growth since the great recession impacted interactive advertising
in 2009," said IAB’s Sherrill Mane. "The record-breaking revenue in
Q4 2010 and the total year indicate that interactive advertising has weathered
the storm and then some."