Palo Alto, Calif. – Throwing its hat into the ring with
daily discount companies like Groupon and LivingSocial, Facebook said on
Tuesday it has begun testing its own "Deals on Facebook" service in
five markets. The service — which will focus on social activities — initially
will be available in Atlanta, Austin, Dallas, San Diego and San Francisco, with
plans to eventually expand to other cities.
"While many Deals on Facebook
offer discounts, it’s more important to us that you find interesting
experiences around you to do with friends," Facebook wrote in its blog.
"We’ve worked with partners and local businesses to help deliver the best
social activities in your area."
Users can opt to either have deals
emailed to them or be notified through Facebook notifications. They also can be
shared by friends on the site’s News Feed.