Oakland, Calif. – Streaming music service Pandora on
Wednesday introduced a new personalized comedy radio feature, which will
provide customized recommendations for comedic audio content. The company
launched a new "Comedy Genome Project" to analyze thousands of
performances "to capture their comedic style and content," and users’
thumb’s up or thumb’s down will help to shape the comedy stream to individual
tastes. "Pandora is about creating a great, personalized radio experience.
Comedy is a natural part of that experience, and it’s something our listeners
have been asking us to deliver for a while," said CEO Tim Westergren.