Los Angeles – U.S. DVD sales plummeted 43.9% in 2010, to
$4.47 billion from $7.97 billion in 2009, according to a report from market
research firm SNL Kagan.

The report did not include Blu-ray disc sales, which
the firm noted "grew significantly" in 2010.

The total number of DVD
units shipped in 2010 was down 43.8%, to nearly 226 million.

The average film
shipped 545,000 DVD units and generated $10.8 million in wholesale revenue in
2010, down 52.4% from the $22.6 million average seen in 2009.

The firm noted
that in the past five years, average wholesale revenue for DVDs has declined at
a compound annual rate of 13.7%.


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