London – Two online advertising trade groups in Europe, the European Interactive Advertising Association (EIAA) and Interactive Advertising Bureau Europe, announced on Wednesday that they have agreed to a merger.

The merged entity, to be called IAB Europe, will count over 41 corporate members and 27 nation-specific IAB divisions.

“IAB Europe and the EIAA have always had the same vision, namely to grow the share of online ad spend and improve marketers’ knowledge of the benefits of online as an advertising medium,” said IAB Europe chairman Guy Phillipson.

“By combining the membership, research and expertise of the two trade bodies we can bring renewed energy and focus to support and protect the interactive advertising industry.”


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