San Francisco – The cost for an advertiser to purchase a “promoted trend” on Twitter is currently around $120,000 per day, Twitter director of revenue Adam Bain told Clickz.

The ad format, which provides placement in the sidebar of all Twitter users’ homepages, was launched in April 2010.

The initial fee was $25,000-$30,000, and to date more than 6,000 promoted trend campaigns have run.

Bain also told Clickz that Twitter has begun stipulating that advertisers spend a minimum of $15,000 across a three-month period on its auction-format Promoted Accounts and Promoted Trends placements.


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  1. Dear Sir/Madam,

    I have the pleasure to brief you on our Data Visualization software
    “Trend Compass”.

    TC is a new concept in viewing statistics and trends in an animated
    way by displaying in one chart 5 axis (X, Y, Time, Bubble size &
    Bubble color) instead of just the traditional X and Y axis. Discover
    trends hidden in spreadsheets. It could be used in analysis,
    research, presentation etc. In different business sectors, to name a
    few we have Deutsche Bank, NBC Universal, RIM, Vanguard
    Institutional Investor, Ipsos, Princeton University as our clients.

    NBC presentation on TED using Trend Compass exported Videos. Now on
    CNN Money / Fortune (Dec 21st,2010):

    The following link is for our new Geographical Trend Compass
    (Earthquake in Japan – Mag vs Depth vs Time):

    Link on Ads Monitoring on TV Satellite Channels. Pick Duration (Ads
    daily duration) vs Repeat (Ads repetition per day).

    Link showing drilling feature (Parent/Child) – Just double-click on any

    Link on UK Master Card vs Visa performance :

    Links on Funds:

    Link on other KPIs :

    Link on Chile’s Earthquake (Feb 27th 2010):

    This a link on weather data :

    This is a bank link to compare Deposits, Withdrawals and numbers of
    Customers for different branches over time ( all in 1 Chart) :

    Misc Examples :

    This is a project we did with Princeton University on US unemployment :

    A 3 minutes video presentation of above by Professor Alan Krueger
    Bendheim Professor of Economics and Public Affairs at Princeton
    University and currently Chief Economist at the US Treasury using
    Trend Compass :

    You can download a trial version. It has a feature to export
    EXE,PPS,HTML and AVI files. The most impressive is the AVI since you
    can record Audio/Video for the charts you create.

    All the best.
    Trend Compass Team
    Epic Systems