San Jose, Calif. – Bunchball, a provider of social gaming software that brings social gaming features to non-game applications and websites, announced on Monday that it has raised $6.5 million in new funding, led by Triangle Peak Partners.
Northport Investments, Correlation Ventures and previous backers Granite Ventures and Adobe Ventures also participated in the investment round.
San Jose, Calif.-based Bunchball offers “gamification” services, adding gaming features to websites, Facebook and mobile applications to increase loyalty, participation and time spent on site by users.
The company will use the funds for additional product development, to boost marketing and sales efforts, and to expand into business-to-business, loyalty and incentive market segments.
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