Mountain View, Calif. – Social media-oriented web browser RockMelt and social networking juggernaut Facebook unveiled a partnership on Tuesday, The New York Times reports.
The fledgling browser, which comes outfitted with social media amenities such as a website-sharing button and a rail that displays the social happenings of users’ friends, has teamed up with Facebook to develop technical and product advancements. The newest version of RockMelt’s browser will make seeing Facebook notifications easier, allow users to personalize their browser window and facilitate the use of Facebook chat.
Chief executive Eric Vishria told the Times the deal is not a financial partnership.
“We give people a way to share and communicate with their friends wherever they are,” Vishria said. “Over time, you will see a lot of product innovation come out of the partnership with Facebook.”
Even though Facebook has not committed to distributing the browser, RockMelt, which has reportedly only been downloaded about 1 million times, could easily benefit from exposure generated by the high-profile partnership.
Ethan Beard, director of platform partnerships at Facebook, said, “For us, we are always excited to work with companies that are putting people first and are investing in social design.”
http://tinyurl.com/4yjhc9x (New York Times)