Cambridge, Mass. – Mobile commerce will generate $31 billion in the U.S. by 2016, rising at a 39% compound annual growth rate from this year, according to a report from market research firm Forrester.
Still, mobile commerce will only make up 7% of overall e-commerce sales in 2016, up from 2% this year.
“While more consumers will purchase more products and categories on their mobile devices over time, retailer investment in the mobile channel continues to remain modest as companies struggle to value the ROI around mobile investments and they cautiously navigate many difficult questions such as how many devices to bet on, whether to partner with third parties, whether to develop an app, how to integrate mobile into store operations, and how to value the impact of mobile on overall sales,” said Forrester analyst Sucharita Mulpuru.
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