Stamford, Conn. – Worldwide mobile ad revenue is expected to reach $3.3 billion this year, more than double the $1.6 billion generated in 2010, according to a report from market research firm Gartner.
The sector is expected to grow to $20.6 billion by 2015.
Gartner projects that search and maps will deliver the highest mobile ad revenues, while video and audio ads will see the fastest growth through 2015.
“Mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5 percent of the total advertising budget in 2010 to over 4 percent in 2015,” said Gartner research director Stephanie Baghdassarian.
North America and Western Europe will see mobile advertising budgets grow most, expected to account for 28% and 25% of the global market by 2015, respectively.
The Asia/Pacific and Japan region will make up 49.2% of global mobile ad revenues this year, but its share will shrink to 33.6% by 2015.