Palo Alto, Calif. — The late Marvin Gaye’s legacy still lives on — even through Facebook.

Universal Motown, the Prince of Soul’s record label, has successfully launched a Facebook campaign to celebrate the 40th anniversary of his 11th studio album, “What’s Going On.”

The campaign, which asks fans to post photos, stories and images about “What’s going on” in the world, has been considered a success — increasing their fan-base by 200 percent from fewer than 300,000 to 900,000 in less than a week.

Marvin Gaye recently appeared as a Twitter trend as a result of Kanye West and Big Sean’s “Marvin Gaye and Chardonnay” recent hit song.

Related Links: (Mashable) (Marvin Gaye Facebook Fan Page)