San Francisco, Calif. — Zynga launched an educational game Thursday that guides players through different aspects of user privacy, then rewards them for successful completion. It’s their way of making good on the promise, “We take user privacy seriously.”
PrivacyVille is the latest title from Zynga, the San Francisco-based social games publisher behind cultural sensations as CityVille, FarmVille and its latest success, Empires and Allies.
PrivacyVille takes players through Zynga’s privacy policies step-by-step, including how the company handles e-mails, security measures the company takes to protect users’ online payments, and other guidelines the company follows. The rewards are in the form of zPoints, Zynga’s in-network currency.
The game, however, is more than just a quirky gimmick. Zynga garners 70 percent of all money made through Facebook credit spending, so it relies on Facebook to generate revenue and increase savvy social game players. According to Inside Social Games, as of July 1, four of the top five Facebook games are from Zynga — and that was before the launch of Empires and Allies. Additionally, Zynga also wants to showcase its trustworthiness as compared to third-party app companies that Facebook has blocked due to policy violations.
“We generate substantially all of our revenue and players through the Facebook platform and expect to continue to do so for the foreseeable future,” Read Write Web reported Zynga saying.
Usually concerned about the security of online payments, this game will enable users to perhaps feel a little bit safer with their spending habits.
http://tinyurl.com/3q3qj6u (Zynga Blog)