American Airlines launched the initial rollout of its Entertainment On Demand in-flight streaming video product, which is powered by Gogo Vision, having passed the tests to receive FAA certification.

The first flights to offer Entertainment On Demand will mainly be transcontinental flights between New York JFK and Los Angeles, and between New York JFK and San Francisco. Eventually, all 15 of American’s 767-200 aircraft will have the system, making it the first North American airline to offer in flight streaming video.

Customers can use the Gogo system to wirelessly stream their choice of movies and television programs in the onboard library to their own Wi-Fi enabled laptop, with tablet and other device compatibility coming in the future.

The entertainment options cost 99 cents per television show and $3.99 per movie. Purchasing in-flight Wi-Fi is not required, and all major credit or debit cards are accepted. Customers can watch movies for 24 hours and TV shows for 72 hours after rental, and they can continue watching after leaving the plane by using the same device and browser used on board.

“We’ve been deeply involved in developing the concept of streaming video with Gogo, as part of our vision of continuing to elevate the travel experience by pushing the envelope with our in-flight entertainment offerings,” said Rob Friedman, American’s vice president, marketing. “We continue to execute this strategy and lead in this space by making prudent investments in innovative, cutting-edge technologies.”

“We definitely believe this is a game-changer in the world of in-flight entertainment,” said Ash ElDifrawi, Gogo’s chief marketing officer.  “Gogo Vision is a low-cost, light-weight, easy-to-install solution that’s very different from traditional IFE. The result is the airlines now have both choice and flexibility on a per fleet basis.”

Related Links:

American Airlines’ Entertainment On Demand site –

GoGo –

Video demo of Entertainment On Demand: