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The 2011 Streamy Awards will be produced by Dick Clark Productions, a partnership that will bridge the generation gap between two-year-old event and a 57-year-old company.

Tubefilter, which specializes in the art and business of online television, owns the Streamys. The company shared the news with its Twitter followers on Friday. Later in the day, Tubefilter senior vice president and Streamys co-founder Marc Hustvedt used his personal Twitter feed to reassure the Streamys’ existing audience that the event would stay true to its roots. Observing the service’s 140-character limit, he wrote, “let’s not forget that the @streamyawards itself was an indie web show, started w/o any money or distro. Just growing it now w exp’d partner.”

DCP should be a useful asset to Tubefilter in finding broadcast partners and advertisers, especially among those not yet comfortable with the digital revolution. Working with DCP also will reassure potential sponsors and participants that there will not be a repeat of the 2010 Streamys, which suffered from an almost unbelievable number of technical mishaps.

Among the main winners in 2010 were: The Bannen Way, which took home best drama, best director (Jesse Warren), best male actor in a drama (Mark Gantt) and best editing (Zack Arnold); and Between Two Ferns With Zach Galifianakis, which was named best comedy, with its eponymous star voted best male actor in a comedy.

Interestingly, the TV show credits listed on DCP’s website now have a column for Web, in between Broadcast and Classics, that tantalizingly reads, “Coming Soon.” Credits in the other columns include American Music Awards, Academy of Country Music Awards, So You Think You Can Dance, and the legally-embattled Golden Globe Awards.

Related Links:

The Hollywood Reporter – http://tinyurl.com/3rx6ghg

Variety – http://tinyurl.com/3mu3a7a

 

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