The Los Angeles Press Club has added new categories to its National Entertainment Journalism Awards to recognize use of Twitter or Facebook to report entertainment-related news. It also will award an Entertainment Journalist of the Year prize for the first time.

“The public’s thirst for entertainment news is at an all time high,” said LA Press Club president Will Lewis. “From the unprecedented financial success and technical breakthroughs of Avatar to the Jay Leno/Conan O’Brien fiasco at NBC, to the effect of iPad, mobile phones, and streaming on delivering entertainment, it’s been a tumultuous time in show business. At the same time the Club is filling a void in journalism awards, we are spotlighting the importance of entertainment in all our lives.”

The awards will be announced Nov. 20 at a ceremony to be held at the Biltmore Hotel in Los Angeles. The early deadline for entries is Sept.16, with the final deadline on Sept. 30.