Two companies at the scrappier end of the music industry joined forces, with today’s announcement that ReverbNation has acquired GigMaven. Terms of the deal were not disclosed.
ReverbNation said in a statement that the deal would expand its capabilities, enabling it to better serve the live performance community. Different types of accounts are available depending on whether the users are musicians, booking agents or venue representatives.
ReverbNation provides a suite of marketing, promotion, social media and opportunity tools for over 1.7 million artists and music industry professionals, including its recently released Facebook app Venue Profile. It also gives selected artists entry into the ReverbNation/APM Song Licensing Program, with possible inclusion in the APM ReverbNation Music Library.
“GigMaven has been at the forefront of developing technology that connects artists and venues,” said Mike Doernberg, CEO of ReverbNation. “They have a highly talented team and we are fortunate to have them join our ranks.”
GigMaven is a technology provider for venues, promoters and festivals, helping them to book gigs online, sell tickets and promote their gigs via social media.
“We started GigMaven to help artists and venues book gigs with the aim of facilitating and improving the overall live music ecosystem,” said Howard Han, CEO/founder of GigMaven. “We are very excited to continue our mission with ReverbNation, whose scale and commitment to the live space made this a natural fit and an easy decision.”
Video of Ryan & Ricky performing Needle and Spoon, written by ReverbNation success story Brett Ryan Stewart, on So You Think You Can Dance: