College Park, Md. – Despite a bleak overall U.S. jobs outlook, a new study by the University of Maryland’s Robert H. Smith School of Business finds that a new industry focused around the creation of Facebook apps has added at least 182,000 new jobs and contributed more than $12.2 billion in wages and benefits to the U.S. economy this year.
Professors at the school’s Center for Digital Innovation, Technology and Strategy said Facebook’s “App Economy” has created more than 53,000 new jobs at software firms developing apps for the platform. It also has led to job creation at businesses that supply app developers, as well as in sectors that reap the benefits of increased household spending as a result of those jobs.
“Our findings confirm that social media platforms have created a thriving new industry,” said Il-Horn Hann, co-director of the center. “As Facebook and other platforms grow, we will continue to see job growth and the ripple effects of these advances in the U.S. economy.”
This article was also published in Potomac Tech Wire.