Tom Cosgrove, president and chief executive officer of 3net, unveiled the online presence today for the Sony, Discovery and IMAX joint venture that delivers 3D content to home viewers around the clock.

The mission for the network’s site is unusual in that it targets the audience for an emerging technology, so it had to incorporate educational and awareness elements in addition to traditional information features. It also wanted to emphasize its 3D nature and visually driven concept. The end result is what 3net describes as a “liquid design” that employs 2D and 3D video, an introduction to 3D, a Q&A section, channel and industry news sections, and an interactive program guide. A dedicated mobile version of the site will launch on Nov. 25.

Execution of the project was overseen by 3net, with vice president, Marketing, Rod Riegel vice president, Marketing, serving as online creative director, and marketing manager Renee Mansfield serving as online executive producer. The 3net team worked with digital agency Blitz on the site build.

“Translating 3net’s 3D network experience to an online environment posed a unique challenge, and I’m proud of what our marketing group was able to develop in the few short months since we undertook this initiative,” said Cosgrove. “We now have a dynamic online platform that allows us to expose curious consumers to the immersive experience of 3D television, while expanding the reach of 3net’s content offering to the broadest possible user base.”

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