A partnership announced today between The Echo Nest and Twitter makes it simple to incorporate the immediacy of tweets into a recording artist’s app, preserving the all-important data identifiers along the way.
The Echo Nest made this possible by doing a sophisticated cross-reference between artists with Twitter’s Verified Accounts and those in its Rosetta Stone service. As its name implies, the Rosetta Stone platform translates unique music identifiers across various services. If this was as easy as it sounds, that whole story about the Tower of Babel would have had a different ending.
“The Echo Nest’s cutting-edge music data platform will enable thousands of developers to build new ways for music fans and artists to connect on Twitter,” said Glenn Otis Brown, Twitter director of media business development. “The sky’s the limit on the creative Twitter music applications that the Echo Nest’s developers can now build.”
Discovr Music is the first app to incorporate the new capabilities. Developers also could enrich the context by integrating tweets from a currently-playing artist alongside music, lyrics, blog posts, photos or other media. Going further, how about a Coachella app that adds tweets as it plays songs and shows photos of the bands on the music festival’s schedule?
“Twitter is arguably the most important and immediate artist-to-fan communication medium in the world. Until now, there was no simple way for developers to integrate musicians’ tweets directly into their applications,” said Jim Lucchese, chief executive officer of The Echo Nest. “By making it easy for our community of over 10,000 application developers to integrate artists’ tweets into their apps through our API, The Echo Nest hopes to enhance their music apps by extending Twitter to this new terrain while bringing fans closer to the artists they love.”
Spotify and Clear Channel’s iHeartRadio are among the services that use The Echo Nest technology, and more than 250 applications have been built on The Echo Nest platform. Twitter will now add even more bits and bytes to the more than 5 billion data points on over 30 million songs in The Echo Nest system.