Indie musicians Andy Ross of OK Go and Eytan Oren of Eytan and The Embassy have collaborated on InBloom, a free iPhone app that serves as a location-based guide to ethical businesses and services.
InBloom is clearly designed to meet the needs of touring bands who prefer to spend their consumer dollars at businesses that provide food and other products that are organic, environmentally responsible and sustainable, even though they often find themselves in unfamiliar areas. Users of the app will receive a customized list for their location that includes ratings, maps and other useful information. Comparisons to Yelp are inevitable but not unfavorable.
The artists worked with digital creative and advertising agency Pomegranate to brand the app.
Related links:
http://www.eytanandtheembassy.com
Pomegranate blog post – http://tinyurl.com/7uvjx3q
TechCrunch interview with Andy Ross and Eytan Oren
