New York – As the New York Giants and New England Patriots prepare to do battle in Sunday’s Super Bowl, new figures released by Nielsen and NM Incite indicate the two teams are in a virtual dead heat in terms of Internet buzz.

During December’s run to the playoffs, the Patriots drew 644,000 unique visitors to their official website, topping the Giants’ 574,000. Giants fans, however, were more engaged when visiting their team’s site, viewing nearly twice as many pages (17 page views a person) and spending over 10 minutes each on average. And while the Giants dominated buzz volume on blogs, message boards/forums, and Twitter, Facebook and online news posts (59 percent vs. 41 percent), Patriots quarterback Tom Brady surpassed Giants quarterback Eli Manning with nearly double the amount of buzz.

This article was also published in Potomac Tech Wire.

Related links:

Nielsen blog post –

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