Shazam expects Gotye to evoke summer 2012 for years to come, based on the company’s Tag Charts.
Consumers usually use Shazam to identify music that has captured their attention, so compiling these tags shows what songs people wanted to know more about. This interest obviously can lead to a purchase, as well as to watching videos, reading lyrics and album reviews, and other features Shazam offers.
With Gotye’s “Somebody That I Used to Know” (pictured) receiving 1.5 million tags each week worldwide, it seems likely that the Belgian/Australian musician’s current level of success will continue throughout the season.
Other songs at the top of Shazam’s Tag Charts include: “Scream” by Usher, from his upcoming album Looking 4 Myself; “Payphone” by Maroon 5 featuring Wiz Khalifa; “Let’s Go” by Calvin Harris featuring Ne-Yo; “Touch ‘N You” by Rick Ross featuring Usher; “Balada Boa” by Brazilian star Gusttavo Lima; “Feel the Love” by Rudamental featuring John Newman; “The Power” by DJ Fresh featuring Dizzee Rascal; “Pound the Alarm” by Nicki Minaj; and “Hold On” by Alabama Shakes.
“Shazam’s Tag Charts are recognized as one of the most accurate predictive measures for the industry to see which songs and artists are resonating with people. In fact, up to 85 percent of the songs that get to number one in Shazam’s charts go on to break into national top 10 charts, as well,” said Will Mills, Shazam director of Music and Content.
Shazam has more than 200 million people in 200 countries, the company said, and adds 1.5 million new users each week, making it a rich source of data.
Shazam – official site
Shazam – Tag Chart