Beintoo, the loyalty rewards and monetization platform for mobile games, apps, and websites, has secured $5 million in Series A funding led by Innogest Capital.

The company also announced it has surpassed the milestone of reaching more than 100 million devices in less than a year.

Beintoo CEO Antonio Tomarchio said the investment will be used to expand the company’s footprint in North America and Asia, by expanding operations and seeking new partnerships with brands and developers.

Beintoo is headquartered in Milan, Italy, and Palo Alto, Calif. Innogest is based in Italy.

“With Beintoo, users’ activities and time spent in games, apps, and on the web can be translated to Bedollars, a meritocratic currency which can be redeemed in online and offline stores,” Tomarchio said. “We find that transforming time spent in an app to real benefits results in high conversion rates and very happy users.”

Related links:

Beintoo – official site

Beintoo – press release

Forbes – Beintoo, Loyalty Platform For Mobile Apps, Gets $5 Millions in Series A Funding – Mobile rewards network Beintoo raises $5 million