Fruit Ninja surpassed 300 million iPhone downloads by its second anniversary, and Halfbrick has been giving the game away free to celebrate. Just try not to get in trouble for playing it, as did Britain’s Prime Minister David Cameron.
For the multitudes who already own the game, the studio also added a new virtual currency, called Starfruit, which can be used to buy powerups like adding time or blowing up bombs.
It was a big milestone for the fans at Fruitninjaforpc.net, too, who celebrated by toying with statistics. The site calculated that the cumulative time spent playing Fruit Ninja by all of its players is the equivalent of one person playing every single day for over 100 years. Similarly fun but ultimately useless, the site figured out that 300 million downloads is close to a third of all U.S. iPhones.
The Spectator [U.K.] – Cameron, Fruit Ninja shinobi
The Telegraph [U.K.] – Turn off your iPad, David Cameron, and start dealing with Britain’s debt
International Business Times – David Cameron’s Fruit Ninja Obsession Causes Sales Boost
Halfbrick – Fruit Ninja