Ben Silverman’s multimedia studio Electus, an operating business of IAC, announced three new programs that will air on its foodie YouTube channel Hungry, which launches Wednesday.
First up is Drink Inc., which follows the Los Angeles adventures of “top mixologists” Steve Livigni and Daniel K. Nelson as they visit unique restaurants and concoct creative cocktails. The show debuts Thursday, June 28.
Summer Beer Cocktails with the Beer Chicks joins the roster in mid-July. It features Christina Perozzi and Hallie Beaune, authors of The Naked Pint and who collectively are known as the Beer Chicks, sharing their love of artisan brews and describing how beer can be used as a hot-weather mixer.
Third is Grill This with Nathan Lippy (pictured), which will premiere in August. In this show, the celebrity chef shows how to create a complete three-course meal, including dessert, entirely on the grill.
Hungry is the brainchild of its CEO Bruce Seidel, in partnership with Creative Artists Agency (CAA) and with celebrity chef Duff Goldman providing consultation. It also leverages the reach and community of CitySearch and Urbanspoon.
“Hungry’s newest series will satisfy all of your summer food needs, whether you’re looking for unique grilling ideas or tips on the best summer beer & cocktails,” Seidel said. “We’re especially excited to offer viewers a variety of shows in the ‘drink’ category, which we feel is perfectly suited to evolve online. Not only will these series offer fresh perspectives that will teach and entertain people, they will also indulge viewers’ thirsty obsessions.”
Hungry – http://www.youtube.com/hungry
Electus – http://www.electus.com
The Beer Chicks – http://thebeerchicks.com
Nathan Lippy – http://www.nathanlippy.com