Live Nation Entertainment’s innovation group Live Nation Labs has acquired Rexly, the developers of a mobile platform for sharing and discovering music. Terms of the deal were not disclosed.
Rexly will become Live Nation Labs North, a mobile-focused team within Live Nation Labs based in San Francisco.
The Rexly app will remain available and continue to be developed. Currently only for Apple’s iOS, Rexly’s app can be used to play music from links to Last.fm and Spotify in addition to tracks from an existing iTunes library. It also is built for sharing activity across social networks, including seeing what friends are listening to.
Rexly’s founding team CEO Joel Resnicow, CTO Kyle Fleming and Bradley Lautenbach wrote a blog post that both companies share a commitment “to creating phenomenal experiences for music fans, nurturing the music tech community and breathing new life into a challenged industry.”
Resnicow and Fleming will lead Live Nation Labs North. Lautenbach had previously joined Zuckerberg Media as vice president of Creative Development & Production.
Rexly – http://www.rexly.com
Rexly blog – The Shape of Things To Come
Live Nation Labs blog – North of Where We Are Today: Live Nation Labs in San Francisco
Live Nation Labs – http://www.livenationlabs.com
Venture Beat – Live Nation buys music discovery app Rexly
Billboard.biz – Live Nation Labs Acquires Music Sharing Startup Rexly
Photo shows Rexly co-founders Joel Resnicow (left) and Kyle Fleming