Big Fish announced today that its Big Fish Unlimited cloud gaming service is available for players in the U.S. The global leader in casual games said it is launching the service with instant play of 100 games and will be adding new games every week.

To help Big Fish Unlimited reach more consumers, the company also announced a strategic partnership with Roku that will add the game service to Roku streaming players and connected TVs later this year.

Subscription access to the Big Fish Unlimited premium catalog is available for a $7.99 monthly fee, but the service also will offer free, ad-supported access to a rotating catalog of up to 20 games. It initially is only available via PC browsers, but additional platforms are already in the pipeline.

Will O’Brien, vice president and general manager of cloud gaming at Big Fish, said one of the advantages to playing games on a cloud-based service is that progress is saved remotely, allowing gamers to continue their sessions across devices and providing additional flexibility in where and how they want to play.

“Big Fish Unlimited is a new way for customers to enjoy our games,” said Paul Thelen, founder and CEO of Big Fish. “While our downloadable PC and mobile games businesses are thriving, Big Fish Unlimited enables us to quickly reach new customers on new devices and in new territories.”

The company currently offers their games in 10 languages to a global customer base and has further plans to expand Big Fish Unlimited outside the U.S. in 2013, adding the bold claim that its cloud gaming technology is piracy-proof.

Related links:

Big Fish Games –

Big Fish Games blog – Big Fish Unlimited – Launch Announcement

Seattle Times – Big Fish announces cloud game service, Roku deal – Casual Connect 2012: CEO Paul Thelen launches Big Fish Unlimited, streaming casual game service for PC, mobiles and Roku TV

Venture Beat – Big Fish Games launches casual cloud gaming service for TVs, mobile, and PCs