[Publisher’s Note: This post is contributed by Elastic Path Software, an ecommerce software platform designed for experience-driven commerce, sponsors of Digital Entertainment World. For more information on how to create the ultimate platform with CMS, commerce and data, check out Three Pillars of Digital Experience white paper, and Building Tomorrow’s Digital Experience webinar.]
We live in the age of contextual experiences, where digital content is expected to be available on smartphones, smart TVs, tablets and phablets seamlessly, leading to new and exciting content monetization models.
But being innovative and extending content to new touchpoints stretches the limits of your CMS, ecommerce systems and functional requirements of data.
Ecommerce for digital content is not like traditional retail ecommerce, where a storefront, product catalog and checkout are all that’s required. Digital content monetization must accommodate royalties, digital rights, modular content and in-content transactions, while delivering an out-of-this-world experience that spans the website right through to content and conversion process, across devices – no one should be directed out of the content experience to a shopping cart to subscribe, stream, renew, add virtual currency or make any other transaction that best occurs within the content experience itself. Thus, commerce is best driven by content management systems, with transactional capabilities baked in, rather than the other way around.
The ideal content monetization system weaves Master Data Management to ensure the experience and usage data is uniform across devices, whether content is consumed on the Web, within apps or third-party channels and partners.
The three pillars of CMS, ecommerce and Master Data Management makes contextual, monetized content offerings possible.
This post is contributed by Elastic Path Software, an ecommerce software platform designed for experience-driven commerce, sponsors of Digital Entertainment World. For more information on how to create the ultimate platform with CMS, commerce and data, check out Three Pillars of Digital Experience white paper, and Building Tomorrow’s Digital Experience webinar.
