Variety reports “Based on my firsthand experience (navigating the waters of managers, digital managers, multichannel networks (MCNs), ad agencies and brands on behalf of talent) having a single sales representative for a digital star could be a good short-term start toward the solution to the “bad neighbor” problem but would not be a satisfactory long-term solution. To build this industry forward in a positive direction, a sales representative cannot be one that sells advertising/content across an entire network and at the same time, individually, on behalf of an influencer.” Read more.
