Variety reports: “Michael Jordan and his son Jeffrey Jordan are looking to drive the six-time NBA champ’s legacy into the world of NFTs and next-generation entertainment. The Jordans have launched Heir Inc., a new holding company that plans to build a consumer-facing community platform for athletes to connect with fans — as well as other lines of business, including an entertainment studio and consumer products.”
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Featured Top Slider Michael Jordan and His Son Jeffrey Jordan Launch Heir Inc., An Entertainment...
